Hashtags are keywords or phrases preceded by the # symbol that categorize content on social media platforms. They help users discover relevant content, increase post visibility, expand reach beyond your followers, and join conversations around specific topics. Proper hashtag use can significantly boost engagement on platforms like Instagram, Twitter, and TikTok.

The optimal number varies by platform: Instagram allows up to 30 hashtags (5-15 recommended), Twitter works best with 1-2 hashtags due to character limits, Facebook performs well with 1-3 hashtags, LinkedIn recommends 3-5 professional hashtags, and TikTok can use 3-5 trending hashtags. Always prioritize relevance over quantity.

Popular hashtags (like #love, #instagood) have millions of posts and offer broad reach but high competition. Niche hashtags (like #veganrecipes, #digitalmarketingtips) have fewer posts but more targeted audiences and higher engagement rates. The best strategy combines both: 2-3 popular, 5-8 moderately popular, and 3-5 niche hashtags.

Our generator processes your keywords by: 1) Removing common stop words, 2) Creating single-word hashtags from each keyword, 3) Generating combined hashtags (2-3 words), 4) Removing duplicates, and 5) Formatting them for easy copying. This creates a mix of broad and specific hashtags relevant to your content.

While you can have a set of core hashtags related to your brand or niche, it's best to vary your hashtags for each post. Using the same hashtags repeatedly can be flagged as spam by algorithms and may reduce your reach. Mix up your hashtag combinations and include some specific to each post's content for best results.